Stay Top of Mind with Past Clients
5 Ways to Stay Top of Mind with Past Clients
RE/MAX Marketplace: Your Search is Over
Although the old saying top of mind means first in line still rings true, it can be a struggle to stay relevant when your buyers and sellers are between transactions. Here are five tips to build a long-term strategy and Approved Suppliers who can help put theory into practice.
- Use automated message campaigns.
Whether you reach out through an email campaign, newsletters or even good old-fashioned snail mail, this is a tried-and-true method for staying connected. - Don’t overdo automated messages! Too many monthly messages are an easy way to wind up in your client’s junk folder. Pick one approach and stick with it.
- Stay personally engaged with birthday greetings, holiday messages or other personal messages. Reinforce your professionalism by combining these with timely deals and homeowner tips.
- HomeKeepr from MooveGuru can help by sending perfectly timed discounts on homeowner necessities to your database.
See HomeKeepr on RE/MAX Marketplace ►
- Keep up with your holiday and anniversary cards.
- Choose brilliant designs your clients will want to display. Consider tagging their CRM records with their celebration preferences. Whether it’s Christmas, Kwanza, Hanukkah or Solstice, take the time to match the right cards to the right clients to make your holiday greetings stand out from generic “happy holidays” fare.
- There are ample suppliers for your greeting card needs. Check out dozens of designs already built into Megaphone, or browse trusted suppliers like Xpressdocs, Sendsations and Moo to name a few.
- Periodically update past buyers about the state of their investment.
- Periodic reports demonstrate your expertise and empowers your clients to make sound financial decisions.
- Whether they’re thinking about an investment property, a surprise move or refinancing, your clients will continue to view you as an authority they can trust for all things real estate.
- Digs specializes in automating reports on homeowner equity.
Learn More about Digs ►
- Stay social.
- Don’t just lurk! Stay active and engaged in your social media networks. To stay present in their news feeds, go ahead and like their photos, comment on exciting life events, and don’t be afraid to share in return.
- Who has the time to keep up with their posts during busy season? Megaphone by RE/MAX provides an easy, no-cost way to automatically share every one of your new listings on your feeds.
Learn More about Organic Social Automation ► - Back At You Media provides an alternative, with services spanning from custom ad campaigns to automatic social posts.
Learn More ►
- Reach out in person.
- Focus your follow-up with the award-wining First app. First predicts the best time to connect one-on-one with each your past clients by figuring out when they are most likely getting ready to sell again.
Learn More about First ►
- Focus your follow-up with the award-wining First app. First predicts the best time to connect one-on-one with each your past clients by figuring out when they are most likely getting ready to sell again.
